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A Chapter of the American Advertising Federation
Posted on June 21st, 2010 by T. Lehman
On Wednesday, June 2nd, the GFAF held their Annual Meeting/Patio Party and it was a blast. And it didn’t go by without recognizing four GFAF members for the their outstanding contributions to the club and its members over this past year. For those of you who were unable to attend, read more about our Fantastic Four below. We would be remised if we did not thank ALL the GFAF members who took time out of their busy schedules this past year to lend a hand in supporting the club and making our events and programs as successful as they were. Anyone interested in any level of volunteerism in the 2010/2011 year, please feel free to contact in-coming GFAF President, Tobin Lehman at contact@tobinlehman.com. Whether you want to volunteer at an event, join a committee, or simply learn more about the ad club, we welcome your enthusiasm.
 LISA BRADSHAW
This year Lisa served on the Public Service committee helping out at the drop of a hat, with copy writing, copy editing, campaign concept ideas, proofing every public service collateral piece that we produced this year, and boxing up troops care packages. Lisa is also the one who introduced the club to AnySoldier.com. As a mom of a Marine-to-be, this campaign has certainly been near and dear to her heart.
 STACEY COLLINS
Stacey is a great example of someone who led the club (past president), took a short break and then renewed her energies for GFAF. She was integral in this year’s ADDY Awards serving as Judging Chair, following last year’s stint as ADDY co-chair! Stacey has served as a good sounding board for our leadership and continues to be one of the few active links between our past and our future.
 BRIANA FANZONE
This past year Briana has had her creative hand in numerous GFAF programs and campaigns. She was the designer behind the collateral for the very first event of our 20th Anniversary year, the Cheers to 20 Years With Beer postcard; Briana served on the Student Portfolio Bootcamp committee and helped the day of as a portfolio reviewer (we might add she was the last review standing, staying late to ensure she saw each student vying for her attention.); She donated custom designed jewelry to 2 public service campaign auctions to help raise funds for the various organizations; Briana was a 2010 student scholarship selection co-chair; And for the third year in a row, served on the ADDY committee.
 CLAIRE URBAN
Claire has been supportive with her attendance at most GFAF meetings this year (and in the past) and has pitched in wherever asked, most notably by taking on the Student ADDY awards this year. She did this almost single-handedly and brought in a greater number of entries than in the past. She didn’t stop there but continued to work with the committee on the professional ADDY’s, even spending the entire day at set-up (while on muscle relaxers, we might add!).
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Posted on May 19th, 2010 by Lisa Gorham
A BIG Congratulations goes out to the GFAF’s Public Service Director and Committee for their outstanding contributions to the community this past year. We are happy to announce that Lisa Gorham, Public Service Director, along with the GFAF Public Service Committee won FIRST PLACE for Public Service in the annual American Advertising Federation’s National Club Achievement Competition. Surpassing all other AAF clubs in our club’s division of division four. We would like to recognize those who made this achievement possible: a BIG thank you must go out to Lisa Bradshaw of Immersion Active and Erin Biles of Flying Dog Brewery for their countless hours and tireless efforts; to our MANY monetary and in-kind sponsors who helped us make this accomplishment possible; and to EVERYONE who helped us reach this achievement, THANK YOU!!
Each year, the AAF honors top clubs in eight categories: advertising education, communications, diversity, government relations, club operations, membership, programs and public service. The AAF’s definition for the Public Service competition category: Projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or community betterment.
Here is what some of the judges had to say about the GFAF’s Public Service entry:
“Outstanding service, creativity and execution. Nicely done on all areas of the campaigns.”
“Beautifully done submission. True testament to the creativity of volunteerism to effect change. Bravo!”
The GFAF will be honored with the THE G.D. CRAIN JR. MEMORIAL AWARD FOR PUBLIC SERVICE along with a cash prize.
All awards will be announced and presented at a special awards ceremony in conjunction with the AAF National Conference & ADDY Awards, June 10-12, 2010 in Orlando, Florida.
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Posted on November 6th, 2009 by T. Lehman
From GFAF President Louanne Welgoss
I wanted to take this opportunity to personally invite you to our November 18th event: The Claustrophobia of Abundance. I had the chance to hear a form of this presentation with Cheri Baker last year at our district conference and it impressed us enough to want to hear it again and to bring it to you. It’s a presentation that will get you thinking regardless of your position in the company. Owner, manager, employee…designer, marketer, copywriter…old member or new…you’ll walk away with refreshed (or completely new) thoughts on how to reach clients and how to best position them for their clients, adding value to your services.
One of the benefits our club receives as a member of the American Advertising Federation (AAF) is the opportunity to be exposed to professionals in other marketplaces. Our district – District 2 or D2 – is fortunate to include clubs from Pittsburgh, Philadelphia and New York City (with many smaller towns like Frederick in-between). This gives us access to some of the greatest minds in our industry. November’s speaker, Brian Bronaugh, is the current D2 AAF governor and the president and executive creative director of Mullen Pittsburgh. If you have a chance, I encourage you to visit the Mullen website. Headquartered in Boston, they are a multi-million dollar agency with the expertise and resources to perform the analytical research many of us need, but just aren’t in the position to create.
Take advantage of the “7 Modes of the Mind” methodology developed by Mullen that Brian will share. The claustrophobia (fear of tight spaces) of abundance (too much space) is all about how to wend your way through the nearly infinite options of messaging to find the specific path for your client’s – or your own – business.
RSVP here. I’m looking forward to seeing a lot of old and new faces. Bring your clients!
Sponsored by:
P.S. Interested in some of the other AAF benefits you can take advantage of? Click here!
P.P.S. Mark your calendars for December 5th’s Mingle Bells party. Think our printers compete on price? Just wait until you see how they duke it out behind the bar as our celebrity bartenders for charity!
P.P.S.S. (I’ve always wanted to do that) It’s not too early to start growing that mullet or poofing up those mall bangs for March. The Addy’s will be here before you know and it we’re going to take out the “stuffy” (ask Adam Leviton about this) by going back to our roots and celebrating the 80’s along with our entrants and winners.
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Posted on November 6th, 2009 by T. Lehman
We will be collecting care package items at the November 18th GFAF program and only attendees who bring a donation will receive a door prize ticket for one of three special gifts. The real surprise, however, will come in the form of a personal visit from Wes Gray of the United States Marine Corps, author and former AnySoldier.com recipient. Gray will personally sign a copy of his book Embedded: A Marine Corps Adviser Inside the Iraqi Army for the winner of the grand prize drawing. To see one of Wes Grays’ recent interviews, click here
If you are unable to attend November’s event but would like to contribute, please feel free to drop off donations with Lisa Gorham, GFAF Public Service director, at: Jean Peterson Design Everedy Square, 6 North E. Street, Suite 200 Frederick, MD 21701 301-631-2401
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Posted on November 6th, 2009 by T. Lehman
Photography by SGT. Waine D. Haley
As you’ve been reading here and elsewhere, GFAF has been collecting care package donations from our membership and the community, sending these comforts-of-home to the brave men and women overseas. Because of your generosity, we have already sent 28 care packages to Iraq and Afghanistan and have formed personal connections with some of the soldiers (read their latest letters here). With the holidays coming up, the troops need to hear from us now more than ever.
Would you like to be part of this support for our men and women in uniform? We’re making it easy for you, with the help of AnySoldier.com. This is a year-long effort, but it is also November’s public service campaign. We’re looking for care package donations – items like: healthy snacks , Gatorade powders, ground coffee, phone cards, toiletries, dog treats (for guard dogs), feminine products, magazines and - most importantly - cards and letters of support. For a full list of most wished for items, view the Troops Wish List.
Sponsored by:
| The Dorr Family |
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Posted on November 6th, 2009 by T. Lehman
Tim Finnen and Kim Dow role play.
…well, you definitely missed something to talk about. A speaker cancellation led to a quick replacement that was…um…perhaps not best-suited (pun intended, if you were there) to our group. That said, the event was well-attended, encouraged a lot of audience participation and made an impression (which is really what personal branding is all about, right?). A few points worth sharing:
DURING INTERVIEWS
- Don’t chew gum and do take off your sunglasses (this means you, Tim Finnen)
- Don’t swear and use slang (Eddie Araya…who knew you had acting chops…or that you swore?)
- Don’t talk on the phone to your boyfriend (Erin Biles, even if you are the interviewer)
- Don’t stare with your mouth open (Kim Dow!)
- Come prepared and if you’re not, don’t rat out your partner (this means you again, Tim)
DRESS FOR SUCCESS
- When you make a pitch or presentation, statistics say that the listeners judge you on the following:
- How you look: 55%
- How you speak: 38%
- What you say: 7%
- Spend a few more dollars on that outfit you love (even if you’ve had it awhile) and have it tailored so that it fits your body well. Tailoring says, “I care about me so I can care about you” and can be done by a professional tailor or at your local dry cleaners.
- Take advantage of today’s technology. If you’re not sure how you look for a big pitch or an interview, snap of photo of yourself, text it to a friend and get an outside opinion (caveat: it has to be a friend who will be honest).
- A jacket always steps up the level of formality, even with jeans (Tobin Lehman will forevermore be known as the creator of the fashion look: “People I Know”).
- Leaning forward slightly (but not quite into personal space) improves the reception of your message.
Do your research prior to your meeting and match your environment in dress and conversation style. It’s better to come overdressed in layers that you can take off than to be underdressed without a way to dress “up.”
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