Member Profiles

2009/2010 GFAF Volunteers of the Year

On Wednesday, June 2nd, the GFAF held their Annual Meeting/Patio Party and it was a blast. And it didn’t go by without recognizing four GFAF members for the their outstanding contributions to the club and its members over this past year. For those of you who were unable to attend, read more about our Fantastic Four below. We would be remised if we did not thank ALL the GFAF members who took time out of their busy schedules this past year to lend a hand in supporting the club and making our events and programs as successful as they were. Anyone interested in any level of volunteerism in the 2010/2011 year, please feel free to contact in-coming GFAF President, Tobin Lehman at contact@tobinlehman.com. Whether you want to volunteer at an event, join a committee, or simply learn more about the ad club, we welcome your enthusiasm.

louannelisabradshaw.jpgLISA BRADSHAW
This year Lisa served on the Public Service committee helping out at the drop of a hat, with copy writing, copy editing, campaign concept ideas, proofing every public service collateral piece that we produced this year, and boxing up troops care packages. Lisa is also the one who introduced the club to AnySoldier.com. As a mom of a Marine-to-be, this campaign has certainly been near and dear to her heart.

louannestaceycollins.jpgSTACEY COLLINS
Stacey is a great example of someone who led the club (past president), took a short break and then renewed her energies for GFAF. She was integral in this year’s ADDY Awards serving as Judging Chair, following last year’s stint as ADDY co-chair! Stacey has served as a good sounding board for our leadership and continues to be one of the few active links between our past and our future.

louannebrianafanzone.jpgBRIANA FANZONE
This past year Briana has had her creative hand in numerous GFAF programs and campaigns. She was the designer behind the collateral for the very first event of our 20th Anniversary year, the Cheers to 20 Years With Beer postcard; Briana served on the Student Portfolio Bootcamp committee and helped the day of as a portfolio reviewer (we might add she was the last review standing, staying late to ensure she saw each student vying for her attention.); She donated custom designed jewelry to 2 public service campaign auctions to help raise funds for the various organizations; Briana was a 2010 student scholarship selection co-chair; And for the third year in a row, served on the ADDY committee.

louanneclaireurban.jpgCLAIRE URBAN
Claire has been supportive with her attendance at most GFAF meetings this year (and in the past) and has pitched in wherever asked, most notably by taking on the Student ADDY awards this year. She did this almost single-handedly and brought in a greater number of entries than in the past. She didn’t stop there but continued to work with the committee on the professional ADDY’s, even spending the entire day at set-up (while on muscle relaxers, we might add!).

ROUNDTABLE REPORT: Video on the web

  Video’s ability to create a strong user experience through movement, sound and human interaction make it a powerful, yet often untapped, marketing tool. GFAF members gathered for lunch at Patrick’s earlier this month, courtesy of Immersion Active, to talk about video on the web. Guest speaker and GFAF member Paul Farrell led the group’s discussion with topics ranging from the future of websites to the wisdom of including user-generated content versus professional video to the role video plays (and will continue to play) in improving search engine optimization. Members were able to discuss the challenges they face using video, such as convincing technology-weary clients of its effectiveness, as well as share success stories.

Other discussion items included:

  • The challenges of video on the web
  • The dichotomy of consumers spending more time online but allotting a majority of advertising dollars towards other media, leaving a large untapped audience between ad investment and media consumption
  • Motion and how it attracts attention
  • The power of human conversation in eliciting response, thereby creating a greater experience for the user.
  • Videos in advertising and tools for targeted placement of those ads
  • The impact of video on SEO and site visibility, which is in turn creating a new standard

Be sure to join us December 11th for the next lunch Roundtable on “Thinking Strategically”

Please extend a hearty welcome to our newest members:

NASSAU BROADCASTING

Rona Mensah, Dave Gunning and Phil Briggs

MARY KATE McKENNA PHOTOGRAPHY

Mary Kate McKenna

(And btw, thanks very much to Mary Kate for extending her offer of free headshots to those who attended the October event. If anyone had their photo taken and would like to share it, send it to Cheri Baker and we’ll give Mary Kate her photo props!)

COMCAST SPOTLIGHT

Mary Salafia, Chase Atkinson, Richard Surdez and David Crummit

GALLAGHER/WOOD DESIGN Patrice Gallagher

THE PIEDMONT GROUP

Molly Kilmore

JPD WELCOMES ERIN TINNEY…

  “Erin is a very talented designer and is already a great asset to our firm and our clients,” states Jean Peterson. “It’s a pleasure to welcome her to our staff.” An experienced publication designer, Erin Tinney served as graphic designer at Garbo Design House, where she worked on magazines such as the Frederick County Guide and most notably conceived the design and layout for Find It Frederick. She has thoughtfully put her design talents to work on numerous other projects including websites and corporate collateral and has garnered both local and national recognition. This past year Erin was honored with a Member Appreciation Award from the GFAF for her volunteer service.

…AND WHEN ONE DOOR CLOSES, ANOTHER MEMBER WALKS IN

Member company FiND iT FREDERiCK (formerly Garbo Design House) is pleased to announce that new graphic designer and GFAF member Kim Dow (Kalico Design) has already won kudos for her work on the magazine. The Fall 09 editorial layout for “Tea, Sympathy and Natural Healing” was selected by Crescent Hill Books for their upcoming book, “The New Big Book of Layouts,” available in stores May 2010.

…AND THAT’S NOT ALL KIM’S BEEN UP TO…

  Kalico Design was recently granted Green America’s “Business Seal of Approval,” which designates businesses that are socially and environmentally responsible in the way they source, manufacture, market and run their businesses and their offices.

CROWLEY CO. OPENS NEW FACILITY

Cheri Baker announces that The Crowley Company will be opening a second digital and analog imaging bureau in Ann Arbor, Michigan. Coming on the heels of a multi-year contract for imaging services from NA Publishing, Inc., this branch triples the company’s conversion facility space, doubles the service bureau staff and increases imaging output by approximately 15M images per year.

KAINEG AND ‘FLUX’ FEATURED IN “THE NEXT 24 HOURS”

Kristin Kaineg, assistant professor of art at Shepherd University, shared top billing with AIGA’s ‘FLUX’ student design competition in a full-page Frederick News Post story. With over 1,000 entries - including international - it was the program’s largest year to date. GFAF members Adam Leviton and Chris Chilcoat were also prominent in the article.

Members In The News

  We love to highlight the accomplishments of our membership. If you’re making news - or see another member who is - please send the information to Cheri Baker and we’ll toot your horn!

JPD Receives Spotlight

 Jean Peterson Design was one of three companies spotlighted in The Gazette’s recent Frederick County Business Report.