Club News

Baby, it’s cold outside!

Time to cozy up and gab about the upcoming ADDY Awards. Now I know you’ve all marked your calendars for the big show on March 7. So let’s talk entries. You should have received your invitation and call for entries in the mail — sent with love from yours truly.

Don’t be shy now, surely you have some fabulous work you want to enter this year! All entries are due on Wednesday, January 7th. Personally, the only things that keep me going after the holidays are a stiff drink and good company, so this year’s ADDY drop off’s going to be a bit different. From 3 to 6 pm on the 7th, all entries should be dropped off at Volt Restaurant, located at 228 North Market Street, in their private dining room. Oooh la, la. Entry payment can be made by check, payable to the Greater Frederick Advertising Federation, or just go to the “Entry Payment” section of the ADDY website and pay with plastic.

But don’t drop and beat feet! After you deliver your entries, join your fellow club members in Volt’s lounge to celebrate another year of ADDYs. The fabulous crew at Volt has even created two signature drinks for the event: Expos-ur-tini and ADDY-tini. (Honey, honored doesn’t begin to cover it!)

Now pay attention, entries will NOT be accepted after 6 pm on January 7th. But because they’re such peaches, your ADDY co-chairs have agreed to a late bird deadline of Monday, January 12. These entries MUST be entered online and delivered to Jean Peterson Design, 3 West Church Street, NO LATER THAN 3 pm.

For more info on everything ADDY (from entry drop-off to purchasing tickets, and even those pesky little rules and guidelines) visit www.gfafaddyawards.com.

XOXO,
Addy

PS: Finding yourself with a little extra something, something in your pocket, this year? Put it to good use with an advertisement in the 2009 ADDY Awards program. Contact Lisa Gorham for more information. The deadline for ad space and artwork is January 30, 2009.

A NEW Member Benefit!

smart company magSmart Company Magazine and GFAF have teamed up to offer AdFed members the opportunity to advertise in the 2009 March/April issue. This is an opportunity to be a part of a membership spotlight page, featuring six GFAF members per page. These pages will be placed adjacent to the editorial which focuses on GFAF. By advertising, you will add value and impact your marketing efforts. Don’t hesistate to participate in this one-time offer for only $325. For more information, please contact Harby Tran at 301.620.9595 or click here.

Campaign:Digital - November 6th, 5:30pm

Campaign:Digital - November 6th, 5:30pm

As Campaign:Digital is this year’s premier online advertising event in Frederick, Maryland. If you advertise online, or are involved with online advertising, do not miss this event! Three speakers, from three different disciplines will give talks their individual arenas of the industry.

The Science of Advertising in Online Social Networks
Join David Gurzick as he explores the sociology behind why so many social-targeted advertisements fail and offers strategies for how to successfully gain the attention and the interest of their users.

Getting Started Right with Email Marketing
Jason Gindele, President of Real Magnet, shares with us the ins-and-outs of email marketing and some of the best practices for your business.

Get Found in Google: Should Search be a Part of Your Marketing Mix?
Search guru Justin Seibert, uses live case studies to explain the practices of using Google and PPC to reach your customers.

The evening’s speakers will also participate in a round table discussion to take questions from the audience on any of the topics mentioned as well as the future of the industry. This event is sure to stimulate and educate all in attendance. Space is filling up, so RSVP today.

RSVP TODAY
rsvp@greaterfrederickadfed.org
GFAF members $15, non-members $25

Mingle Bells! Mingle Bells! Mingle all The Way!

Mingle Bells! Mingle Bells! Mingle all The Way!

Celebrate the holidays—and each other—with a toast at Frederick Wine Cellars. This event is FREE for members, $15 for guests. Admission includes two wine-tasting tickets, light hors d’oeuvres and a chance to catch up with friends, old and new. Don’t leave empty-handed! Member-painted piggy banks will be up for auction, making the perfect holiday gift. All proceeds will go to the GFAF student scholarship fund.

Make the Evening Last : You’re already downtown and it’s Frederick’s First Saturday Gallery Walk. Make reservations for dinner at one of the many wonderful downtown restaurants or wander the decorated streets of historic Frederick and shop while the stores are open late.

Thanks to our generous sponsors for making this event happen: Greater Frederick Advertising Federation, AIGA-Blueridge, Rocketfuel Design, Wood Street and Text Design. Illustration: Ellen Byrne

RSVP by Friday, November 28
rsvp@greaterfrederickadfed.org
GFAF members FREE, non-members $15

Saturday, December 6, 2008 • 4:30 - 7:30 pm
Frederick Wine Cellars • 221 North East St., Frederick, MD 21701

We Got Copyright!

Wednesday, October 15 – The first monthly educational meeting was a huge success thanks to 30 members (and non-members) who attended. But it goes without saying thank you to Michael Yang from Gorman & Williams Law Firm in Baltimore who really enlightened those of us who were confused on what is right…and wrong in the world of copyright. The GFAF group got answers to pressing questions like stock photography rights when clients request their images, and creating illustrations from original photography.

You’re Not Alone: New Members Benefit From Mentoring Program

New this month, your GFAF board has voted to adopt a new member mentoring program that pairs new members with old to help them assimilate more quickly and more comfortably into the club. We currently have 12 members who have been assigned a mentor from the board. The role of the mentor will be to give each member a personal welcome to the club, to personally invite them to events throughout the year and to help introduce them face-to-face to the rest of the membership. We hope this will encourage a legacy of participation and anticipate that this year’s “mentees” will be next year’s mentors, thus perpetuating personal involvement from each new membership class.

If you would like to be a mentor…or wish you had one, even though you’ve belonged to the GFAF for awhile…please don’t hesitate to contact Cheri Baker.

Pork n’ Beans: Pottery Painting

Pork n’ Beans: Pottery Painting

Go ahead…be a piggy! Paint one, paint two, paint large, paint small. Just paint! Join GFAF members as we turn ceramic sow’s ears into silk purses and add some “beans” to our GFAF scholarship fund. Auctioned off at the GFAF Holiday Social, the proceeds will help one lucky college student each year move forward on their creative career path.

Free to all members, this is a chance to have fun with your talent (or in some cases, discover it!), while at the same time enjoying the camaraderie and (dare we say) competition of your GFAF peers. All talent levels invited; the more, the merrier!

Thank you to our event sponsors:

RSVP by Monday, October 13
rsvp@greaterfrederickadfed.org

Spotlight On: Tracy Brauner

I grew up in the rural “village” of Palm, Pennsylvania where I attended Upper Perkiomen High School from which I graduated as salutatorian in 2005. At Susquehanna University of Selinsgrove, Pennsylvania I spent much of my freshman and sophomore years exploring graphic design and, arguably contradictorily, mathematics as areas of interest (the latter not without much harassment from my design peers).

[Read more →]

A New Face for the GFAF: Teresa Dove

Please welcome Teresa Dove, our new GFAF chapter administrator. Teresa currently owns a marketing consulting company called Kaleidoscope Marketing Consultants and is involved with many Frederick organizations. She brings event planning, organizational skills and great attention to detail to the chapter and we look forward to having her with us for a long time. And speaking of long times, we would be remiss in not extending a HUGE thank you to former administrator, Joanne Baum, who spent the past ten years serving our members as the primary “go to” person for all GFAF things large and small. Please thank Joanne and welcome Teresa the next time you see either.

Hot. Fresh. And we’re not talking baked goods.

Louanne WelglossFeeling the heat of summer? I can assure you that you won’t find relief at the GFAF  - our new line-up of events is the hottest thing going on this Fall! We’re riding the wave of change (to quote a politician or two) and are taking a fresh look at our events, our public service, our website, our structure and the value we can bring to our members. [Read more →]