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Our Community
A BIG Congratulations goes out to the GFAF’s Public Service Director and Committee for their outstanding contributions to the community this past year. We are happy to announce that Lisa Gorham, Public Service Director, along with the GFAF Public Service Committee won FIRST PLACE for Public Service in the annual American Advertising Federation’s National Club Achievement Competition. Surpassing all other AAF clubs in our club’s division of division four. We would like to recognize those who made this achievement possible: a BIG thank you must go out to Lisa Bradshaw of Immersion Active and Erin Biles of Flying Dog Brewery for their countless hours and tireless efforts; to our MANY monetary and in-kind sponsors who helped us make this accomplishment possible; and to EVERYONE who helped us reach this achievement, THANK YOU!!
Each year, the AAF honors top clubs in eight categories: advertising education, communications, diversity, government relations, club operations, membership, programs and public service. The AAF’s definition for the Public Service competition category: Projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or community betterment.
Here is what some of the judges had to say about the GFAF’s Public Service entry:
“Outstanding service, creativity and execution. Nicely done on all areas of the campaigns.”
“Beautifully done submission. True testament to the creativity of volunteerism to effect change. Bravo!”
The GFAF will be honored with the THE G.D. CRAIN JR. MEMORIAL AWARD FOR PUBLIC SERVICE along with a cash prize.
All awards will be announced and presented at a special awards ceremony in conjunction with the AAF National Conference & ADDY Awards, June 10-12, 2010 in Orlando, Florida.
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We will be collecting care package items at the November 18th GFAF program and only attendees who bring a donation will receive a door prize ticket for one of three special gifts. The real surprise, however, will come in the form of a personal visit from Wes Gray of the United States Marine Corps, author and former AnySoldier.com recipient. Gray will personally sign a copy of his book Embedded: A Marine Corps Adviser Inside the Iraqi Army for the winner of the grand prize drawing. To see one of Wes Grays’ recent interviews, click here
If you are unable to attend November’s event but would like to contribute, please feel free to drop off donations with Lisa Gorham, GFAF Public Service director, at: Jean Peterson Design Everedy Square, 6 North E. Street, Suite 200 Frederick, MD 21701 301-631-2401
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Photography by SGT. Waine D. Haley
As you’ve been reading here and elsewhere, GFAF has been collecting care package donations from our membership and the community, sending these comforts-of-home to the brave men and women overseas. Because of your generosity, we have already sent 28 care packages to Iraq and Afghanistan and have formed personal connections with some of the soldiers (read their latest letters here). With the holidays coming up, the troops need to hear from us now more than ever.
Would you like to be part of this support for our men and women in uniform? We’re making it easy for you, with the help of AnySoldier.com. This is a year-long effort, but it is also November’s public service campaign. We’re looking for care package donations – items like: healthy snacks , Gatorade powders, ground coffee, phone cards, toiletries, dog treats (for guard dogs), feminine products, magazines and - most importantly - cards and letters of support. For a full list of most wished for items, view the Troops Wish List.
Sponsored by:
| The Dorr Family |
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Video’s ability to create a strong user experience through movement, sound and human interaction make it a powerful, yet often untapped, marketing tool. GFAF members gathered for lunch at Patrick’s earlier this month, courtesy of Immersion Active, to talk about video on the web. Guest speaker and GFAF member Paul Farrell led the group’s discussion with topics ranging from the future of websites to the wisdom of including user-generated content versus professional video to the role video plays (and will continue to play) in improving search engine optimization. Members were able to discuss the challenges they face using video, such as convincing technology-weary clients of its effectiveness, as well as share success stories.
Other discussion items included:
- The challenges of video on the web
- The dichotomy of consumers spending more time online but allotting a majority of advertising dollars towards other media, leaving a large untapped audience between ad investment and media consumption
- Motion and how it attracts attention
- The power of human conversation in eliciting response, thereby creating a greater experience for the user.
- Videos in advertising and tools for targeted placement of those ads
- The impact of video on SEO and site visibility, which is in turn creating a new standard
Be sure to join us December 11th for the next lunch Roundtable on “Thinking Strategically”
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The kick-off social at Flying Dog Brewery on September 17th was a huge success for more than our members - local homeless animals also reaped the benefits of our collective goodwill. Thanks to the generosity of GFAF members and the community, we collected a heap of pet supplies for the animals at Tails of Hope Sanctuary.
Additionally, we raised $179 for the animal rescue through the sale of raffle tickets. Way to go! Congratulations to all our raffle and door prize winners. On behalf of Tails of Hope Sanctuary, the GFAF Public Service team and the board of directors, THANK YOU to everyone who donated - it truly makes a difference.
Paws up to our public service sponsors: Flying Dog Brewery, Printing Services Inc. and Two Paws Up!
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The Key 103 gang and friends mug it up.
Thursday, September 17th saw approximately 50 members gather for the first event of our calendar year. Between the flying dogs (the beer, what else?), the hot dogs (ask Cheri Baker, they’re “real”), the top dog (Chef Christine Van Bloem, who gave an amusing, to-the-point business presentation and plied us with chocolate chip cookies) and the Tails of Hope poster dogs, it was…dare we say it?…a dog-gone good time. After two hours, the party was still in full swing and served to raise the level of excitement and expectation for the rest of the year.
Many thanks to our sponsors:
Event Sponsor:
Printing Donor:
Public Service:
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Thanks to the GFAF members and non-members who generously donated to the troops care packages (you know who you are). The public service committee was able to box up 12 care packages FULL of various comforts from home. We cannot even begin to express to you what these donations mean to these men and women. Instead, here is a letter from just one of the servicemen that we sent packages to.
Dear Lisa,I want to thank you and your advertising club for sending the items to my unit. We are located at an outpost in an isolated region of Afghanistan where we have no access to a PX or any of the small amenities people enjoy back home. We are so isolated that our food and drinking water is parachuted into us and our mail comes by helicopter about every 2-weeks. You cannot imagine how good it feels to have a new toothbrush, toothpaste, deodorant, and some of the other things that were sent that we run out of and cannot get here. Please extend our heartfelt thanks to all the members of the Greater Frederick Advertising Federation, for it is through the generous and thoughtful support of the American people back home that we have the courage and morale to endure the daily fight and struggle to survive here in Afghanistan.
Regards,SFC. Bruce A. Lyon FOB KKC
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GFAF has rewarded Grant Lindahl, a recent Catoctin High School graduate with a passion for art with a $1,770 scholarship.
Grant will be attending Maryland Institute College of Art (MICA) in the fall and this scholarship will allow him to learn and create.
Eddie Araya, GFAF board member, got a chance to speak to Grant Lindahl at the Community Foundation of Frederick County’s Second Annual Scholarship Reception and found Grant to be extremely intelligent and creative. He is working on some art panels that sound very interesting that we’ll all hear about soon. Stay tuned for more of what Grant is doing at MICA.
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Jon Bailey, Cheri Baker, Erin Biles, Jonathan Boehman, Cheryl Brown, Stacey Collins, Kim Dow, Amanda Ebert, Tim Finnen, Tobin Lehman, Adam Leviton, Matthew Robb, Richy Sharshan, Theresa Smith, Sandy Sponaugle and Louanne Welgoss.
Read about this event
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