A New Face for the GFAF: Teresa Dove
Please welcome Teresa Dove, our new GFAF chapter administrator. Teresa currently owns a marketing consulting company called Kaleidoscope Marketing Consultants and is involved with many Frederick organizations. She brings event planning, organizational skills and great attention to detail to the chapter and we look forward to having her with us for a long time. And speaking of long times, we would be remiss in not extending a HUGE thank you to former administrator, Joanne Baum, who spent the past ten years serving our members as the primary “go to” person for all GFAF things large and small. Please thank Joanne and welcome Teresa the next time you see either.
Creatives, for the most part, dislike dealing with the nitty-gritty aspects of running their businesses. We want to concentrate on the fun stuff, like choosing paper for a special event package, sketching logo concepts, and brainstorming ad headlines—not picking through contract verbiage. 
Over the years, the world of advertising has experienced economic expansion, endured damaging recessions, and stood by as new media and changing audiences have reshaped the way people view and react to advertising. One of the things remaining constant in this ever-changing society is: great advertising that works. Effective advertising is developed by people who know what to do in our dynamic environment to make it succeed. For this group of people, fundamental advertising elements are essential to their professional, everyday lives.
Pick up any design publication or catalog and you’re apt to see a piece (or more) from the renowned and still-up-and-coming Design Army. The Washington, D.C. firm is led by husband and wife team Jake and Pum Lefebure, our 2008 BootCamp keynote speakers. Open to all members, the team will be speaking at 1:15 p.m. on April 5th. Their presentation is free to all GFAF/AIGA members, so reserve your spot now, email Cheri Baker at 
Big changes are afoot for the ‘In The Loupe’ newsletter! The biggest and most obvious one is the move to a digital publishing format. It is our hope that this new format will allow us to create new and dynamic content for our membership. In addition, many members of the GFAF were aware of the cost of printing, both monetary and environmentally, and this medium was a simple and effective departure from those concerns and opened a wide array of new possibilities for this publication. 
